Sara's first baby steps into fashion design came whilst studying for her first degree in Business & German at Birmingham Uni way back in '92!!! Sara, alongside a committee of like minded souls organised and took part in the University fashion shows for 2 years working with local retailers, designers and renowned London Designer, Helen Storey and her second life collection. After a successful career as a Marketing Manager (and one more Marketing degree later) within both the creative and private healthcare sectors, Sara made a life changing decision (something to do with approaching 30!!), and so with a little influence and encouragement from infamous Bristol Designer and good friend, Liz Lewitt, jacked in the stable (if not a little boring) career to follow her passion for fashion design.
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